To Publishers : eMagazine vs Traditional Magazine

TRADITIONAL MAGAZINES

1. Flat visuals; no music or video
2. HIGH printing costs
3. HIGH distribution costs
4. Distribution proportionate to Printing & Logistic Cost
5. Number of issue limited to printing cost
6. Local Newsstands Presence
7. Off newsstand to be recycled
8. Only through Subscription
9. Takes up HIGH cost physical storage space
10. Inaccurate Market Results

E-ZINES

1. Integration of audio, video, animations etc
2. LOW flash production costs
3. LOW hosting costs
4. Unlimited & Instant Distribution
5. Unlimited number per issue
6. Online WORLDWIDE Presence
7. Always Downloadable
8. Know who the reader is
9. Takes up LOW cost virtual space
10. Generation of Market Information

1. In terms of contents, the editor can now present more interesting articles through videos or audios. For instance, instead of descriptive interview, readers can simply just watch the interview as body language and the tone plays a major part in an interview. Readers can now better understand what the editor means through interactivity by mix-match fashion styles.

2. High printing cost incur in several areas from having to deliver the files in time for printing. The time it takes for printing and the risk of printing errors or machine breakdowns! Also adding the rising cost of paper. By using virtual paper, non of the above matters.

3. Even after printing, to have it delivered to newsstands takes time and money! Being on the internet, the ezine is instantly published and distributed in a matter of minutes and only at the cost of server space.

4. In traditional printing, your investments = number of distributed points x number of issues at each point. It is also difficult to determine which point has a higher take up rate and also the risk of demand over supply! Losing the sales. Ezines are unlimited in take-up rate and can be distributed to an unlimited number of virtual distribution points instantly through RSS.

5. Ezines are unlimited in supply but printed magazines are tied to the amount of money you have to print the number of issues you need.

6. Even if the ezine can be found at 1 website, the whole world can know about it and still access to it. For local newsstand, people are unwilling to travel an unreasonable distance to pick up a title.

7. When the new issues arrive, the old issues have to give way, stored up for a few months before being recycled. Ever had the experience of missing an old issue and have no way of getting it off the newsstand anymore other than writing in to the publisher to send you one? Even past issues ezines are still accessible online. Simply archiving it.

8. Just simply by having the readers register and log in, we will know who are the people that is picking up the title. For printed magazines, you have to subscribe to the title.

9. Many publishers have boxes of old issues stacked up in their expensive office space. Getting rid of them also cost them time and money. Ezines only takes up server space and multiple virtual locations can be linked to it for access.

10. Through programming, we are able to know the exact number of “pickup” and demographics, right down to which day of the month has the highest pickup! We could build an automatic system to accurately collect all these statistics. Traditional magazines have to rely on tedious audits to claim their distribution rates and readership!