To Website Publishers : eMagazines vs Websites

WEBSITES

1. Maze-like Content layout
2. Messy and limited banners
3. Fixed URL
4. Dependant on Search Engine & Marketing
5. No Access during downtime
6. Needs Internet Connection
7. Pull marketing

E-ZINES

1. Organized & Familiar Layout in Content
2. Neatly placed detailed ads
3. Unlimited URLs
4. Leverage on popular websites
5. Always Accessible
6. Always Executable file
7. Push marketing

1. Ever noticed that while navigating through a website, the “back” button is a commonly used button. Click for “video” then “back” then click “picture” for closer look then “back” again. And also after some time, you noticed you do not know where you are and have to restart back at “home”. This is one of the reasons why a “sitemap” is created for the users. They know that it will get complicated sometimes using a hierarchy type layout. Many are very familiar with the magazine style layout, and integrating with the ezine technology, readers can understand content when the videos and pictures are all within the page and choose which topic to go to first.

2. The banner placements on some sites are very cluttered and messy. The flashing images on the banners are also very distracting, all fighting for attention, thus lowering the eyeball value. Even if someone is interested, with its small size, it is difficult to squeeze in enough information for the readers. On an ezine, advertisers are neatly placed on their own page, they get a whole page to themselves and can better showcase their services or products before users click on the link.

3. All websites are on a fixed URL or buys up a few URLs to link them all to one. However by compiling their content into an ezine, they can put their content on other’s site. And there is no limit on how many URLs they want to be on. This is different from banner links as the publisher can also choose not to have a URL at all! In this case, it can apply to anyone who has interesting content to share.

4. Being a fixed URL, websites have to use “Come to me” methods. They have to make known to everyone their URL in order for them to share their contents. They are also reliant on Search Engine and keywords for their traffic. They have to do intensive marketing to make their website known. By being an ezine, they can leverage on the traffic of a few already popular websites. In exchange, they can do a revenue share with that website or calculate whether it is viable to simply pay for a space on that site since they save on their marketing dollars.

5. Since the ezines are in more than 1 location, even when 1 site goes down, you can still get them from other e-newsstands.

6. There’s a choice of downloading the exe file or read online. So even if you have no internet access, you can still execute and read your favourite content on your system.

7. Websites have to pull readers to their websites to read their content. On onezine.com where we put all contents together, readers from 1 title will also download the other titles as well. One title can leverage on the popularity of the other titles. It is pushed to the readers to choose. For instance, there is 100,000 readers from a popular title about music, your current title only have 20,000 readers about fashion. By placing the titles next to each other, easily half the readers that are reading about music will also like to read about fashion. Therefore, the fashion title will increase from 20,000 to 70,000 readers!